EEP’s Marketing & Communications team attended AmCham Egypt’s Marketing Conference 2025, “Leading with AI in a Real-Time World,” held on June 3 at the St. Regis Hotel. The event brought together leading voices in the marketing industry to discuss the future of AI-driven innovation.

The conference featured speakers from global and regional companies including Capgemini, Microsoft Egypt, Nestlé Waters, Mars Wrigley, Maison Pyramide, and others. Discussions covered strategic storytelling, next-generation brand building, and the ways technology is reshaping audience engagement, content creation, and digital branding.

For EEP’s team, the event was an opportunity to connect with industry leaders, exchange insights, and benchmark against best practices, ensuring the company remains ahead of global marketing trends while strengthening EEP’s positioning as a leader in education.